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"Matsutake Xi Shi" brings 4 million goods a year

Ganzi Daily January 8, 2020

Velvet trom: i like life now, and also hope to stay in hometown to help more people

     At an altitude of 4800 meters, the mountain wind screams, the sun is rising, and the cliffs are on the side. A Tibetan girl, wearing a hat and a mask, wrapped her body tightly, jumping between bare rocks and rushing to dig Cordyceps in the mountains.

Her name is Gelin Zhuom. She is 22 years old and has long hair, dark skin and bright eyes. She did not go to school after graduating from primary school.

Her more well-known names are "Quick Hand" net red, "Hidden Dolma" and "Matsutake Xi Shi". With 1.935 million followers, she is one of the fast-moving "Happy Village Project Leaders", so she went out of the mountain to train at Tsinghua University. In 2019, she led the villagers to sell more than 4 million goods a year, four times the previous year.

Digging Cordyceps: One month in the mountain

Gongse Village, Chitu Township, Daocheng County, is the hometown of Gelinzhuom. Although it is only 20 kilometers away from Daocheng Aden, it is located in the mountains. From here to Daocheng County, you need to walk 3 kilometers of grass and ride for more than an hour.

Every May or June, when the local Cordyceps digging season, Grunchom and the people in the village moved from the village at an altitude of 3,500 meters to a mountain stream at an altitude of 4,400 meters, and lived for one month. Although there is no access to water and electricity here, it can save more than 2 hours of walking time for digging Cordyceps.

Every day at 8 o'clock, the velvet zombies set off from the 4,400-meter mountain stream, climbed the mountain road for more than an hour to the “Chongcao Mountain”, and then bowed or walked in the dirt, looking for traces of the Cordyceps. Eight o'clock.

During this month, families digging cordyceps need to bring their own mouths, and even babies one or two years old must carry them on their backs.

For more than 20 years since birth, Grunzholm and her parents and sisters have made a living from this. "I was carried by my parents on the Cordyceps Mountain, which was almost 5,000 meters high when I was a baby. I went up the mountain to dig Cordyceps, "said Gelendrum.

Take a video: Earn more than 2,000 yuan in "the first bucket of gold"

When the farm is busy, collect Cordyceps Matsutake, and go to the scenic spot to do odd jobs when the farm is busy. For Glory Zom, it was all she could think of before.

"The happiest thing when I was a kid is to see my parents dig up Cordyceps, which means we can have new clothes to wear," said Grunjom. She admits that at that time, she hoped to earn money to support herself, and never thought about the future.

However, whether or not Cordyceps can be found is a true "eating by the sky". Once, because of continuous rain, their entire family did not dig up a Cordyceps for more than 10 days. The entire Cordyceps collection period is only one month.

The turnaround occurred in July 2017. Seeing that other young people were playing "quick hands", Grunzom also registered a number, named "Hidden Dolma".

On July 8th of the same year, she uploaded the first 8-second "digging Cordyceps" short video, and opened the "Quick Hand" the next day. She found that there were more than 500,000 broadcasts, and hundreds of people asked for purchase. In the "fast bucket" of "the first bucket of gold", Gruner Zombie earned more than 2,000 yuan, which is equivalent to her monthly income of doing odd jobs in a hot pot restaurant.

Online celebrities: nearly doubled local income

After discovering that shooting a short video on "Quick Hand" helps sell Cordyceps and Matsutake, Grunchom began to use "Quick Hand" to record daily life, especially the life of Cordyceps Matsutake, which was affectionately called "Matsutake" by netizens Shih Tzu. "

At 4800 meters above sea level, the signal is often not good. In order to transmit each video in time, Grim Zombie climbed the mountain for more than an hour to find the signal.

This year, after having one year of experience in selling goods, Greenjong also established a cooperative to unite the villagers to package and sell the cordyceps and pine mushrooms they dug. While stabilizing the supply of goods, it also allowed local people to earn income. It nearly doubled.

In addition to videos of digging Cordyceps and Matsutake, Greenjol will also send some videos showing the customs of the hometown, blue sky, rainbow, mountains, national costumes, etc., which makes people like this simple Tibetan girl and her life more. "Now there are people from all over the country to experience life." Gelin Zhuom said that some in-depth tourists will come here to experience digging pine mushrooms; there are also people who are broken in love and those who draw in style, and value the remoteness and seclusion here. Will stay in their village for two or three months.

After becoming a "net red", Grunzdom did not have the idea of "transformation." She still only wanted to record her life. "I like my current life and hope to stay in my hometown to help more people," she said.

On the "Quick Hand" homepage, Gelin Zhuom wrote this sentence: Thank you for this platform, so that I know so many friends in remote areas. West China Metropolis Daily · Cover News

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