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Landscape and humanities are all poems-the integration of culture and tourism helps our region's tourism travel all the way

Ganzi Daily January 7, 2020

The city of King Gesar in Ganzi County.

Kangding Mugecuo has beautiful scenery.

Danba's rural scene is eye-catching.

Hailuogou winter hot spring bath is not fun.

◎ Reporter Lan Seram

In spring, the mountains are covered with flowers, and in summer, there are no green fields that dazzle the eyes; in autumn, colorful views are drawn into the paintings, and in winter, the ice and snow hot springs pierce the atrium. The scenery and humanities go hand in hand, and the scenery of Ganzi is full of charm.

Since 2019, our state has been focusing on the goal of creating ecological and cultural tourism destinations, speeding up the development and construction of tourism resources across the region, improving tourism supporting services and facilities, digging out regional cultural connotations, strengthening tourism promotion and promotion, and gradually increasing core competitiveness, and comprehensively promoted The healthy development of the tourism industry.

The data is more convincing. As of the end of October 2019, our state has received a total of 30.789 million tourists and achieved a comprehensive tourism revenue of 33.901 billion yuan, a year-on-year increase of 46.97% and 62.16%. It is estimated that 32 million tourists will be received throughout the year, and a comprehensive tourism revenue of 35.2 billion yuan will be realized.

Xuan Jie: Ganzi tourism embarks on icebreaking

"Ganzi tourism is better in summer and autumn!" For a long time, people have always regarded the summer and autumn seasons as the key to enjoying the beauty of Ganzi. Over time, this has caused the phenomenon of tourism in Ganzi to be "hot in summer and autumn, cold in winter and spring," and to a certain extent restricted the rapid and effective development of tourism in Ganzi. In order to solve the shortcomings of winter and spring tourism development in our state and realize the "prosperity of all seasons" in Ganzi tourism, since last year, the whole state has carried out a series of explorations.

Synchronized Swimming Show, Ice and Snow Fashion Show, Kamba Manzi Kamba Beauty Model Show, Panda Doll Interaction ... On November 20 last year, the outdoor hot spring area of Gongga Shentang Hot Spring Hotel in Hailuogou was full of joy and joy. The “Sichuan · Winter Tour Tianfu” tourism season kick-off ceremony and the 2019 Sichuan Ice, Snow and Hot Spring Tourism Festival opening ceremony were held here.

"This festival is a major opportunity for the development of tourism in Ganzi. Based on the advantages of many world-class tourism resources, we will resolutely implement the important discussion of General Secretary Xi Jinping's" The Ice and Snow is also the Golden Mountain and the Silver Mountain ". Decision-making and deployment, unswervingly let 'Bingtianxuedi' bloom 'Bingqingxueyun' and 'Lengyan Resources' become 'fiery economy'! "In the opening speech, the deputy secretary of the State Party Committee and Governor Xiao Youcai made a speech.

On November 21 last year, the 2019 Ganzi Winter and Spring Tourism Products and B & B Industry Investment Promotion Conference was held in Hailuogou. At the meeting, our state released "Gongga Ice and Snow Hot Spring and Red Study Tour", "Round River Dadu Sunshine Recreation and Leisure Village Tour", "China's Most Beautiful Landscape Road and Aden Snow and Ice Tour", and "Gesar Culture" Take the "Exploration of Mystery", "Chinese Panda Avenue and Spring Tour of Sichuan West Ring Road" and other five "Winter Tour Ganzi · Hot Snow Boiling" boutique travel routes.

On December 3, 2019, the "2019 China · Kangding First Rural Tourism Festival" with the theme of "Chengdu Back Garden Kangyang Plus Leisure" and "Winter Tour Ganzi Hot Snow Boiling" was opened in Selong Village, Kongyu Township, Kangding City. The four-day festival organized a series of themed activities including rural tourism photography exhibition, agricultural product development, rural special product exhibition, rural tourism talent observation training, and internet celebrity photography check-in.

From the end of November to mid-December 2019, the “2019 Winter and Spring Tourism Promotion in Ganzi, Sichuan and the“ Jinshan Silver Mountain ”Repertory Tour” successively entered Huizhou, Zhuhai, Shenzhen and other places in Guangdong to show the beauty of Ganzi and the charm of Ganzi culture. During the period, the people of Guangdong expressed their love of Ganzi tourism by using words such as “beautiful, longing, and holy place”.

Of course, we must make up for the "short board" of tourism development in our state, and not only the above promotion activities. According to statistics, as of now, our state has held 7 special tourism promotion, 7 cultural tourism activities, 6 exhibition exhibitions, relying on the construction and promotion of more than 150 promotional information, 6 new boutique tourism routes. At the same time, related activities simultaneously launched a joint live broadcast for the first time to attract 8.5 million people, and Douyin, WeChat, Weibo, and clients hit 22 million.

In order to further complete the “Four Seasons Tour” in Ganzi, by the end of April 2020, our state will continue to carry out the Sichuan Ice and Snow and Hot Spring Tourism Festival 2019, the first rural tourism festival in Kangding City, Mugecuo Sun and Fog Ice and Snow Festival, and Danba County 2020 There are more than 80 activities such as the Tasman Flower-viewing Festival, the 10th Cherry Festival, as well as tourist participation projects, which truly realize the promotion and promotion of Ganzi tourism to a new level.

The relevant person in charge of the State Culture, Radio, Television and Tourism Bureau said that at present, Ganzi tourism has ushered in another high-speed development period-the Yakang Expressway is completed and opened to traffic, Ganzigesar Airport is in navigation, and the fourth regional airport is being planned. Our state is about to become the only country Municipalities with 4 regional airports. The improvement of traffic conditions will strongly promote our state to form a "four-way expansion" transportation advantage, and quickly shift to a "global opening" location advantage. At the same time, the ability to guarantee “eating” and “living” and other factors has been greatly improved, and the level of tourism services has been continuously improved. At this time, the publicity and promotion is not only to further promote Ganzi tourism, but also to reward everyone for Ganzi tourism. Support and attention.

Brand: Combining culture and travel to create a beautiful scenery

On December 6, 2019, at the opening ceremony of the "Golden Footprint Cultural Tourism Summit · 2019 Tenth Panzhihua Happy Sunshine Festival", our state won the "Weibo 2019 Most Influential Sichuan Tourism Destination" award. No doubt, this gives Ganzi an additional business card.

In recent years, with the in-depth advancement of tourism in the whole region, tourism brands such as "Holy Ganzi", "Cultural Tourism Ganzi" and "Four Seasons Ganzi" have gradually appeared and become unique business cards for Ganzi tourism to show themselves. As the times require, new tourism formats and products based on culture are meeting the spiritual and cultural needs of tourists.

The Ganzi cultural brigade under Mount Moore is full of charm, and the beauty of Danba on the Dadu River competes for grace. On May 19, 2019, the fourth "2019 Sichuan Ganzi Mountain Tourism and Culture Festival" was grandly opened in Danba County. Rich programs and activities gave a glimpse of the charm of mountain tourism.

Culture is the soul of tourism, and tourism is the carrier of culture; tourism without culture is tantamount to "sleepwalking". Therefore, devoting efforts to creating the connotation of Ganzi tourism, promoting the combination of culture and tourism, and writing a good article on the deep integration of Ganzi cultural tourism has become the main theme of Ganzi's development in recent years, and has become the theme of each "Sichuan Ganzi Mountain Tourism Festival."

The relevant person in charge of the State Administration of Culture, Radio, Television and Tourism stated that from the first to the fourth, the "Mountain Tourism Culture Festival" played a positive and far-reaching role in promoting the tourism in Ganzi, poverty alleviation, and rural rejuvenation. The most influential cultural and tourism festivals in the province and even the whole country, as well as the brand activities of global mountain tourism, and a "golden signboard" of Ganzi Prefecture going global.

Relying on the platform of "Ganzi Mountain Tourism Culture Festival in Sichuan", we take Danba, Kangding, Luding as the core, and strive to promote the rural revitalization of the Dadu River Basin. The integration of culture and tourism has become a practical grasp of the high-quality development of tourism transformation in our state. "Chengdu Back Garden · Kangyang Plus Leisure" has become a resounding brand for the revitalization of the countryside in the Dadu River Basin.

In 2019, the "Platform" continues to exert its strength. The "Mountain Tourism and Culture Festival" is a series of more mature local festivals and folklore events in counties (cities) across the state. It has organized and carried out the Luding Cherry Festival and Red Culture Festival, the 4th Wuxu Sea Tour Festival in Jiulong County, The 5th Daofu Farming Culture and Tourism Festival, the Kangding International Love Song Music Festival, the 3rd Litang Cangyang Jiacuo Poetry Festival in Litang County, and the 2nd Zhumu New Autumn Festival in Ganzi County.

At this point, the in-depth integration and development of cultural tourism in our state has been further promoted, the tourism economy has achieved continuous growth, and the high-quality exploration of the cultural tourism industry has achieved staged gains.

On September 16, 2019, the opening ceremony of the Gesar King City and Hundred Village Industrial Base in Ganzi County was held, and the Gesar King City became a new "scenic spot" in Ganzi. According to the relevant person in charge of King Gesar, there are more than 1,000 places in the King Gesar to create landscape sketches based on Gesar stories. Visitors can listen to "Gesar" rap, watch "Gesar" Tibetan opera, etc. Have a "non-ordinary" travel experience.

As the largest industrial poverty alleviation project and cultural tourism project in Ganzi County, King Gesar takes Gesar culture as its soul, and builds on the idea of “prospering the city with production, promoting production with the city, and living the city with culture” to form a collection of “eat, Living, travelling, travelling, purchasing, and entertainment ”as one of the tourism formats, as the relevant person said:“ The King Gesar City has the most concentrated cultural elements of Gesar, the most diverse Tibetan architectural landscapes, and the most complete tourism elements. New landmark for tourism. "

On the Dadu River in Luding 84 years ago, 22 Red Army warriors fought bravely on the iron cable bridge, forming the backbone of the republic. At the east gate of Ganzi Prefecture 84 years later, a well-known red education base interpreted the meaning of red tourism.

On May 29, 2019, the live-action drama "Flying Luding Bridge" was officially performed in Luding. Under the premise of fully respecting the history, the play highly restored the scene of the Red Army soldiers fighting bravely at the moment of crisis. After watching the performance of "Flying the Luding Bridge", Liu Dongsheng, the son of Liu Jinshan, the warrior of the bridge, was so impressed that it left a unique tourist impression.

Guo Chengyan, the person in charge of the Red Army ’s capture of Luding Bridge Memorial Hall, said that the number of visitors before 2019 has exceeded the highest in history. According to incomplete statistics, since June, the memorial hall has hosted various educational activities such as theme education and party education. 2105 Approved, reaching 510,000 people.

On October 22, 2019, the 6th day of the 7th China Chengdu International Non-Heritage Festival Ganzi Prefecture Chapter ended. This international non-heritage festival is the first time that our state has hosted it as a host. The related event is the cultural tourism event with the highest specifications, the largest scale, and the most widely held event in recent years.

"Ganzi's cultural heritage is profound, and non-heritage is the most important thing. So I decided to go to Ganzi this year to see the non-heritage." Ms. Tao from Shanghai, after seeing relevant 万人炸金花 in the circle of friends, specifically dropped her work and rushed to Kangding . To commemorate the festival, she also purchased a cow plush scarf. The scarf purchased by Ms. Tao is one of the exhibits of this non-heritage event exhibition.

According to incomplete statistics, during the event, the exhibition sales reached more than 120,000 yuan, which effectively enhanced the brand effect of non-heritage workshop products in our state, and also met the needs of tourists.

In addition, 30,000 people visited the non-heritage event, and the number of Baidu searches reached 236,000 on the keywords of "Intangible Cultural Heritage Festival Ganzi Branch", "Song and Dance Database", "Ganzi Prefecture Talent Competition" and "Talent Exchange Forum". At the same time, the total exposure of the series of event media reached 4149+ million times.

The relevant person in charge said that the non-heritage venue has expanded the influence of Ganzi cultural tourism with its distinctive theme pavilions, profound cultural and tourism products, thorough and compact event development, and high-level large-capacity overall publicity. "Culture, opera and tourism promotion" bloomed again in Ganzi.

Poverty Alleviation: A Map of Happiness and Ganzi Painted on the Warmth Plateau

Batang 3180 mineral water, Batang plateau snow chrysanthemum, Batang honey, Batang apple ... September 18, 2019, the descendants of the revolution will help deep poverty areas-the introduction of poverty alleviation products in Batang County, Ganzi Prefecture The promotion meeting was held in Chengdu.

In 2019, Batang's fight against poverty has entered a critical period. The Batang County Party Committee and County Government decided to build an eco-tourism centering on the Tsoupugou National Forest Park, to ensure that the poverty alleviation industry and poverty alleviation products blossom, and to help lift poverty out of the “cap.”

At the promotion meeting, nearly 20 companies and scientific research institutions signed contracts with Batang in the form of consumer poverty alleviation, and the amount reached more than 10 million yuan. Wu Zhicheng, chairman of Zhejiang Jiande in Sichuan Chamber of Commerce and chairman of Chengdu Xinyue Agricultural Development Co., Ltd., said that from natural scenery to ecological agricultural products, Batang is impressive.

"Odamenba means a tribe that has migrated. The village is composed of the first and second villages of Odamenba Village. There are 828 people in 170 households in the whole village." Dromaggi, who is decent and speaks Mandarin, is a Muya holy place. An employee in the scenic area. But who would have thought that Zhuomaji's family was impoverished three years ago, and I do not know where to go.

In the past, most of the villagers of Odamenba village lived in remote ravine ranches, which was a poor mountain village. Today, Odamenba Village has become one of the top 100 villages in Sichuan and a demonstration village for national unity and progress in the country. Villagers have even got rid of poverty and become rich.

"Ganzi Prefecture's first tourist resort combining folk customs and natural scenery" "The first thematic tourism area in the country to reflect Tibetan Muya culture as the theme" These two reputations are described as Odamenba Village's 4A level Scenic Muya Holy Land. Because of the Muya Holy Land, Zhuomaji found a way out, and the villagers realized the beautiful vision of a bulging pocket.

"I can work at the doorstep of my house, and I work well with the Han employees of the company. The company can provide food and accommodation, and I can receive at least 3,000 yuan a month. The days are getting better. Thanks to the party and the government, let us eat. Real tourist meal. "Zhuomaji said happily.

Unlike today's richness and liveliness, the former Moxi Town is one of the poorest areas in Kangdong District of our state, with poverty above 96%. The town has high mountains and valleys, poor traffic, and blocked information. People have low economic income and miserable lives. In recent years, due to the development of tourism, the town of Moxi changed its face and “put on new clothes”. People have benefited a lot and lived a happy and harmonious life.

As the owner of the largest specialty wholesale store in Moxi Town, 44-year-old Yan Yong often tells people without disguise: "I used to be a peasant facing the loess and facing the sky. What changed my destiny was the Hailuogou Scenic Area. The development of this society is the development of our country, and I will always remember this kindness. "

Yan Yong told reporters that as the number of tourists to Hailuogou increased, he successively raised sliders, set up stalls, and sold specialty products in the scenic area. Now he rents a shop less than 20 square meters in Moxi Town and concentrates on making A special intention. A few years ago, the local specialty association of Hailuogou Scenic Area was established in Moxi Town, and he was elected as the president.

The scenery changed to "Qianjing", the cultural tourism team went hand in hand, and new steps were taken to break the ice. Behind the smiles are the true feelings of being grateful for the country and a yearning for a better life. Good mountains, good water and good culture. The "Thirteenth Five-Year Plan" period is the golden period for the development of tourism in our region. On how to better exploit the "tourism rich mines" and truly develop the tourism industry into a happy industry, explore Ganzi The pace will continue.

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